Call us on 01202 622223 for a no obligation consultation
Call us on 01202 622223 for a no obligation consultation


Welcome to Apex CB Financial Planning. We provide Independent financial advice in Dorset. We are based in Holton Heath, near Poole, Dorset.

We have an experienced team providing holistic financial advice and Wealth Management services. You can find out more about how we work and our range of services using these links.

Acting with trust and integrity in central to our core values when dealing with you. Finding a financial advisor that you can trust can be difficult. You will see that we have great reviews, so you can be sure that we are as good as our word.

Our “whole of market” status means that we have access to the full range of regulated financial products and services. So, you can be assured that we will always put your interests first when looking after your money.

We cover Poole and Bournemouth, and Dorset and South Hampshire, and can offer home visits, or meetings at our office at Holton Heath. If you need disabled access we can help, and have ample free parking, so please let us know if you need any extra assistance.

To find out how we could help you please call on 01202 622223 or complete our contact form to request an appointment – free of charge and with no obligation.

We look forward to welcoming you, and hope that you will become one of our many clients who have enjoyed many years of great service. If you haven’t done so already please read our Testimonials and online reviews.

Saving & retirement services

Saving & retirement services

Whether you want to find the best ways to make your savings grow or if you’re planning for your retirement, we provide specialist advice and a ‘whole of market’ approach to help you to select the most suitable products.

Tax planning

Tax planning

At Apex CB Financial Planning we can help you to develop a tax-efficient savings and investment strategy.

Insurance & mortgages

Insurance & mortgages

We can help you to find the right insurance products for your needs, so you'll be fully covered if the worst were to happen.

For new residential lending and re-mortgages, buy-to-let, commercial lending and equity release, talk to our mortgage specialists.

Corporate services

Corporate services

Corporate financial planning services that add real value to your business, whether protecting it from unexpected events, tax efficient strategies for investing surplus profit, or advice on maximising the revenue from business exit strategies, sales or acquisitions.

HM Armed Forces

HM Armed Forces

At Apex CB Financial Planning we understand service life and the issues and challenges that you face. We have helped many serving and retired members of HM forces to plan for their financial future, including Royal Marines, SBS, Army and RAF personnel. Confidentially is our strength.

Invest online

Invest online

Managing your ISA couldn’t be easier than with the Apex CB ISA Portal, which allows you to manage your investments at the touch of a button.

latest news

Keeping you up to date with the latest from Apex CB and financial news that may affect you.

Apex Retirement Income Portfolios – November 2020 update

3rd November 2020

Performance Update

Global stock markets fell last month, with the FTSE 100 and S&P 500 falling -4.75% and -2.66% respectively. Gilts and Gold also fell. With most asset classes falling our portfolios fell between -1.42% and -2.50%.

As we write, we don’t know the result of the US election. We do know that stock markets will be volatile over the next few weeks as they react to whether Trump or Biden win. Biden is likely to print more money but also raise taxes. Trump will continue on his aggressive foreign policy, but maintain taxes at a lower rate. It is difficult to know how markets will react to each outcome.

The UK has now joined France, Germany, Belgium and Greece in a national lockdown and this is one of the main reasons stock markets fell in October.

We must remember that stock markets are more worried about the longer term earnings of companies rather than what is happening in the short-term. We must also remember that the most heavily affected sectors, namely the hospitality sector, do not make up a significant part of the major stock market indices. We saw this during the first lockdown during which technology companies rose significantly and this caused stock markets to recover after the initial crash.

Perhaps the most important factor that will affect stock markets over the next month will be the amount of fiscal stimulus that US politicians will agree on. They have been arguing over the next fiscal stimulus (their equivalent of furlough and more) and due to the election, nothing was agreed.

We must also remain mindful of what will happen after this lockdown and how a vaccine, improved test and tracing as well as the notion of herd immunity will affect stock markets. We know a vaccine is imminent, we just don’t know how effective it will be (if at all). This news will undoubtedly be the most important for stock markets.

The performance of the portfolios over the last month, 6 months and 1 year is shown below:

Portfolio Performance %

1 month

Performance %

6 months

Performance %

1 year

Retirement Investment Solution 1 -1.42 2.62 0.50
Retirement Investment Solution 2 -1.70 2.92 0.49
Retirement Investment Solution 3 -1.97 3.24 0.49
Retirement Investment Solution 4 -2.23 3.55 0.48
Retirement Investment Solution 5 -2.50 3.86 0.46

Please note that these figures do not include the platform Apex’s fees. *All figures are sourced from Financial Express.


Trend Following Signals

The table below shows whether the asset class is either in a positive trend (✔) or a negative trend (x). The portfolios will have more exposure to those asset classes in a positive trend and less (if any) to those in a negative trend.  These are the main asset classes we monitor:


Asset Class Trend Signal Trend Signal
Global Equity Emerging Market Equity
UK Equity x Commodities
Europe ex UK Equity UK Corporate Bonds
US Equity UK Corporate Bonds (Short dated)
Japan Equity UK Index Linked Bonds
Pacific Equity x Global Bonds
Gold UK Gilts
Global Property x Emerging Market Bonds
Global Infrastructure x Overseas Corporate Bonds


With virus rates rising in Europe, European equities fell below trend.


Smart Equity” Exposure

 Academic research has shown that if you follow a systematic method for investing, you will significantly outperform against the benchmark. For example, research by the Cass Business School has shown that if you combine a number of “Smart Equity” ETFs in the US market you can beat the S&P500 by at least 1.5% per annum. Our Retirement Investment Solution 2, 3, 4 and 5 portfolios combine Trend Following with “Smart Equity” exposure and invest in three ETFs from iShares which use “Momentum”, Quality” and “Volatility” in an attempt to outperform. For the first time since we launched, they all underperformed (albeit slightly).

Summary of Portfolios

While we continue to see much bad news in the press, with virus cases rising across Europe and a second lockdown in the UK, we must remember that stock markets are forward-looking and they price in the earnings of companies many years from now. We have a huge pent-up demand from consumers whom have been saving their income, low interest rates and further Government spending to come. Therefore, when we have controlled the virus, we expect a surge in spending and thus increased profits within many of the companies we invest in.


Herd Immunity

As we enter a second national lockdown, the news is full of rising infection rates and unlike the lockdown in March, the rain and winter is here. It is understandingly easy to be negative.

However, there are also some interesting opinions that we are very close to the end of this pandemic that are not receiving coverage in the main press. It is certainly worth looking at these opinions. At this stage we must point out that we are not virologists and cannot provide any further evidence as to the validity of these opinions, but if they are indeed true, then we have the catalyst for stock markets to move much higher.

The first opinion to look at is the “Great Barrington Declaration”, which was signed on the 4th October. This is a proposal drafted by experts in the field of epidemiology and the basic principle is that the current lockdown policies are producing significantly more harmful effects on health (less people vaccinate their children, go to cancer screenings, more suffer from mental health, etc). This will cause greater excess deaths in the long-term. Their principle is that we should let the virus pass through those parts of society who have minimal risk of death, until we eventually reach herd immunity. The World Health Organisation  believes that this strategy is dangerous.

The second opinion that is certainly worth investing an hour of your time in, can be watched via a video by Dr Mike Yeadon. If you search his name and buzzsprout then you will find the podcast, or you can simply use this link:

The essence of his argument is that SAGE, the governments scientific advisory body, has assumed that there is no prior immunity to Covid-19, whereas his belief is that 20-50% of the population has immunity to the virus via T-cells. This is backed up by some existing research on previous viruses. If this is true, then we are much closer to herd immunity and the end of the virus. He also believes that the statistics being presented to the government, including the amount of false positive results in the current Covid tests, are wrongly influencing our reactions to the virus.

Finally, the British Medical Journal has published a peer reviewed article that discusses herd immunity in a much more scientific way. This is quite a hard read, but interesting:

The article discusses the need to do more research on pre-existing immunity and how we could be close to herd immunity without a vaccine.


We are not scientific experts and cannot verify whether these opinions are correct but it is certainly interesting to be aware of them. Stock markets have somewhat recovered from the crash in March and they are telling us that we are close to the end of the virus that is causing so much disruption to the global economy. Stock markets are forward looking and therefore more concerned about the future earnings of companies in a year’s time, rather than today. If we are indeed closer to herd immunity than the mainstream press believe, then the global economy will pick up much more quickly than expected and stock markets will almost certainly experience a strong move higher.

read more

Apex Retirement Income Portfolios - July 2020 update

8th July 2020

Global Stock markets continued to recover in June as they seem less worried about the economic impact of the virus and the threat of a second wave.

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From the USA to China it’s jobs, jobs, jobs - update from John Redwood

8th July 2020

Charles Stanley & Co's Chief Global Strategist provides commentary on the global fiscal stimulus to get people back to work as the world emerges from the Covid-19 pandemic

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